Case Warehouse, leader in personalised and custom iPhone cases, has completed a rebranding effort to reinforce the company vision: to help our customers express themselves with an ever evolving range of creative phone cases as unique as they are. At the heart of this rebranding is a change to the company name to Blanc Space as well as an updated visual identity and positioning.
The new brand, born from the idea that a case protects your phone but it’s also a Blanc Space for you to express yourself, is encompassed by the tagline ‘Your Phone, Your Way.’.
The rebrand is also supported by a newly developed online store, new, 100% recyclable product packaging and newly branded cases which will be phased in over the next 6 months.
Over the past 12 months, Blanc Space has cemented its status as one of the leading phone case brands in the world with 350% YTD growth equating to 735,000 website visitors from over 100 countries. This growth reflects the increasing demand for stand out products in a space which is becoming more crowded and more difficult for customers to ensure they are purchasing a high quality product.
“This is a major milestone in our company’s history and as the phone case market grows and becomes busier, the Blanc Space identity really makes us cut through the noise and position ourselves as a brand that puts self expression at the heart of everything we do. We have always aimed to operate in an environmentally conscious way and we will be expanding on this in the coming Months” said Michael Ridley, Operations Director.
Scott Robinson, Brand Director added “We are excited to be building on the progress we have made by launching the Blanc Space brand. We are committed to supporting artists and creatives from all over the world and are doubling down on our work with charities and good causes. This rebrand illustrates our growing ambition in the market and presents an opportunity for the Blanc Space brand to be synonymous with high quality, unique products, great value for money, amazing customer experience”.